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Published on:

6th Mar 2025

Why Personal Branding Matters More Than Ever in the Age of AI (Day 4)

In this episode, Karen Gombault interviews Athena Todd, a cross-cultural branding expert and AI automation consultant.

As the co-founder of LaunchLab Academy, Athena has over 16 years of experience in business consulting, specializing in personal branding and AI integration for coaches, consultants, and entrepreneurs.


She helps clients streamline operations, enhance productivity, and attract high-quality leads—achieving up to 60% time savings. Athena shares her journey from real estate to AI, her passion for empowering women leaders, and the role of AI in strengthening personal brands.


5 Key Takeaways

1. AI Enhances Personal Branding, Not Replaces It: AI should be seen as a tool to amplify a personal brand rather than remove human elements. Athena emphasizes that AI can streamline processes while maintaining authenticity.


2. The Power of Storytelling in Branding: A strong personal brand is built on five key stories: the defining moment story, thought leadership vision, case studies/testimonials, product origin story, and market observation insights.


3. AI Can Save Time and Improve Content Creation: Many entrepreneurs struggle with creating social media content. AI tools can generate and repurpose content efficiently, reducing the workload while maintaining consistency across platforms.


4. Personal Branding is Essential in the AI Era: Statistics show that 74% of consumers trust a brand more when an executive has a strong personal brand. As AI evolves, human connection and authenticity become even more critical for businesses.


5. AI is Constantly Changing—Stay Adaptable: Athena highlights that AI tools evolve rapidly. Her approach involves regularly assessing, updating, and integrating AI solutions to ensure clients stay ahead in their industries.



"You don’t have to be perfect to show up. AI enhances your brand, but your authenticity is what makes the impact." – Athena Todd



Athena Todd shares an inspiring journey of overcoming cultural barriers, proving doubters wrong, and evolving from real estate to AI consulting. She emphasizes the importance of personal branding in today’s digital world and how AI can be leveraged to optimize business processes while preserving human authenticity. Her insights offer valuable takeaways for entrepreneurs looking to streamline operations and strengthen their brand presence.


Connect with Athena Todd:

Athena offers a free 15-minute brand audit to help entrepreneurs gain clarity on their personal branding strategy. No obligations—just an opportunity to get expert insights.


findme@athenatodd.com

https://www.linkedin.com/in/athenatodd/

https://www.launchlabhub.com/home

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About the Podcast

Women Leading Boldly Virtual Summit
🔥 The Future of Leadership is Bold. Are You Ready? 🔥

Women’s leadership has come a long way—but what if progress isn’t permanent?

At the Women Leading Boldly Virtual Summit, top leaders, change-makers, and industry experts are coming together to tackle the biggest threats to women’s advancement—and more importantly, to redefine leadership on our terms.

From breaking barriers in male-dominated industries to leading without burnout, amplifying influence, and building financial power, this summit is about real talk, real strategies, and real change.

Over 5 days, you'll hear powerful conversations, bold insights, and inspiring stories from women who are rewriting the leadership playbook.

📅 Are you ready to step up, lean in and shape the future? Let’s lead boldly—together.

About your host

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Karen Gombault

I’m Karen, and I know firsthand the challenges of building a passionate career.

As a former CEO with 30 years in corporate leadership, I'm now a leadership coach and mentor, working privately 1:1 with newly promoted and transitioning leaders who are struggling with self-doubt, team dynamics, and overwhelming responsibilities to lead with confidence, build strong relationships, and create lasting impact —without burnout or second-guessing.